The fields that keep the work understandable.
Profile reference and observation date.
The shortlist needs a stable record.
Source content and product use case.
Evaluate the context rather than a headline profile count.
Explain how the example fits the research question.
Another reviewer should understand why the candidate belongs.
Audience fit, relationship, permissions and availability.
A mention does not establish a ready commercial partnership.
Keep, investigate or remove, with an owner and reason.
A shortlist is a decision aid rather than a promise of results.
A real planning file. No email or account required.
Start with a decision, not an empty document
Use this worksheet when the team has a specific recurring job to review. Read the field prompts before filling them in. Each prompt separates one part of the work that is easy to lose in a chat thread: the question, the evidence, the interpretation or the person making a decision. Leave a field explicitly unknown when the information is unavailable. A completed-looking document is less useful than an honest one with a clear verification task.
Keep the example separate from your own record
The prompts describe a planning structure, not customer evidence. Copy the downloaded file and replace the prompts with your own permitted source references and review notes. Do not put passwords, private contact information or assets you are not allowed to share into a research handoff. Keep observed content activity separate from stock, price and commercial relationships that need independent verification.
Review the record before handing it over
Ask a colleague to read the document without the original conversation. Can they identify the question, inspect the supporting material and understand the next decision? If a field needs a verbal explanation, add that context to the record. Check product identity, source dates and the tasks that remain before a commercial decision.
Use the structure. Verify the substance.
This guidance helps organize product and creator research. Content observations do not establish verified sales, inventory or commercial relationships. TikTokData is in development and no live commercial feed is connected.